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• Accurate, privacy-compliant lists, specific to your business needs

• Quick turnaround time - typically within 2 hours

• Free real-time list counts and price quotes

• Easy to use - customize and order lists in minutes

• Live help from our Data Specialists who have helped thousands of businesses select a list geared to achieving maximum ROI

• Site is accessible at any time from any computer

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The unique combination of rich data from InfoBase - long recognized as the industry leader - and database management expertise from Acxiom, results in a list with maximum coverage and deliverability. What sets InfoBase apart from the competition is smarter architecture - the InfoBase database is simply built better. The following process takes place quarterly to ensure fresh and reliable data:

• First, Acxiom gathers and integrates information from more than fifteen of the nation's top data sources.

• Next, all potential InfoBase data undergoes a rigorous screening process by Acxiom's analytical and database teams.

• Then, once the data is entered into the master InfoBase database, all records are multi-verified and ZIP+4 coded.

• Finally, the addresses are cleaned through National Change of Address (NCOA) and Delivery Sequence Files (DSF) before going through Direct Marketing Association (DMA) and deceased suppressions.

For Business Lists: The D&B Wholesale Business List is multi sourced. For example, records are sourced from yellow pages, credit inquiries, Internet, business registrations, payment experiences, public records, Secretary of State files, credit inquiries and more.

D&B uses every means at their disposal to identify new businesses entities from their many sources. Each new record as well as the maintenance records is subjected to:

• Over 2,000 computer validations for inconsistencies to ensure the accuracy of their data, including addressing, telephone connectivity or other data elements on record.

• The record maintenance process starts with verification of each record, each year.

• Over 100 million calls per year are made to maintain the file.

• Duplicate records are eliminated using D&B's sophisticated matching techniques.

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To download your mailing list in Excel format*:
1. Click on the link in the e-mail for the MS Excel download.
2. When prompted with the "File Download" window, select "Open".
3. When your mailing list opens in MS Excel, go to the "File" menu and select "Save As."
4. Save your file as an MS Excel Workbook.

* If you plan on creating printed mailing labels in MS Word, we recommend you download your list in this format.

To download your mailing list as a Comma-delimited Text file*:
1. Click on the link for the text download.
2. When prompted with the "File Download" window, select "Save".
3. In the "Save As" window, please name your file and change the "Save As Type" to "All Files".
4. Click the "Save" button.
5. Using your desired program, locate the file you just saved.**

* A comma-delimited text file is a universal format that can be imported into most programs including Access, Lotus, ACT, Excel, and many others.

**Note: When you attempt to open the file in your desired program, you will need to adjust the "Files of Type" selection in the "Open" window to "All Files".

To import your mailing list into an ACT Database:
1. Click on the link for the MS Excel download.
2. When prompted with the "File Download" window, select "Open".
3. When your mailing list opens in MS Excel, go to the "File" menu and select "Save As".
4. Save your file in DBF format.
5. Go into your ACT program and open the DBF file.

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Your list will be sent in two formats:

• Comma-delimited ASCII text format, which you can easily download and import into Excel, Access, Lotus, ACT, as well as many other programs.
• Excel format, which you also can easily download and import into Access, Lotus, ACT, as well as several other programs. * If you plan on creating printed mailing labels in MS Word, we recommend you download your list in Excel format.

Consumer Lists: All consumer lists will include the Standard Data Elements listed below in the output of the list. The Optional Data Elements will be included in the output of the list only when selected.

View a sample Consumer List

Standard Data Elements	Optional Data Elements
Consumer Name	Melissa G Young
Prefix Title	Ms
First Name	Melissa
Middle Initial	G
Last Name	Young
1st Address Line	98 Lake Ct
2nd Address Line
City	Cobb
State	NY
ZIP Code	12345
ZIP Code-Zip4	5432
Carrier Route	C000

Business Lists: All business lists will include the Standard Data Elements listed below in the output of the list. The Optional Data Elements will be included in the output of the list only when selected.

View a sample Business List

Standard Data Elements	Optional Data Elements
Business Name	Employee Size Range
Address	Phone Number
City	Fax Number
State	Year Business Started
Zip Code
Zip4
Carrier Route
Delivery Point Code
Latitude
Longitude
FIPS County
FIPS State
MSA
Tradestyle Name*
Primary SIC Code
Secondary SIC Code
Contact Name*
Contact Title*

*Included where available

View Other Sample Lists
The following list types are only available offline by calling a Data Specialist at 1-800-395-7707. These lists can be delivered in any file format you prefer within one business day, typically within 3-4 hours. Click on any list type below to view a sample.
Saturation / Occupant List
Physician List
New Homeowner List
New Mover List

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http://office.microsoft.com/en-us/assistance/HA011269731033.aspx

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Business Lists: Over 20% of businesses relocate each year.

• Please note that not every business fills out a change of address form and if they do, it may not be correct

• The USPS has strict rules to prevent mail being incorrectly forwarded to the wrong business address. Sometimes, these rules prevent the appropriate address changes and forwarding to be made.

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• USPS National Change of Address (NCOA) file.

• Delivery Point Verification (DPV) is used by D&B to confirm that the Post Office has actually confirmed that they deliver mail to that particular address.

• Delivery Sequence File (DSF) is used by D&B to confirm all of the delivery points in the United States, provided by the USPS.

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1. Get your list by clicking on the link in the "Order Complete" email. The file will open in your browser.
2. Click "File" then "Save As". A "Save Web Page" window will appear.
3. Change the "Save as type" from "Web Page, complete (*.htm, *.html)" to "Text File (.txt)".
4. Choose the "Save in" location and click "Save". Note where you saved the file.
5. Close the Microsoft Internet Explorer Window, closing the data file.

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1. From within Excel open a blank spreadsheet by clicking on "File" in the top toolbar, then click "Open".
2. On the bottom of the window that pops up, change the "Files of type" selection to "All Files (*.*)" to make sure you can see the data file.
3. At the top of the same pop up window (at "Look in"), locate your file on your computer or local network.
4. Highlight the data file and click "Open". A "Text Import Wizard" will appear.
5. Verify that the "Original data type" is set to "Delimited" (it should be the default). Click "Next".
6. Under the "Delimiters" section, "Tab" should already be selected. Leave the "Tab" option checked and check off the "Commas" option. Both "Tab" and "Comma" should be checked off. The "Data Preview" window should now show the separate columns.
7. Click "Next" then "Finish". The wizard will close and the data in the spreadsheet will be separated into columns.
8. Save the file by clicking "File" then "Save As".
9. Change the "Save as type" to "Microsoft Excel Workbook (*.xls)".
10. Verify the "Save in" location is where you want to save the new file, then click "Save".

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1. Highlight the entire document by clicking the blank cell in the upper left hand corner of the spreadsheet: the intersection of row 1 and column A (Above row 1)
2. Once the spreadsheet is highlighted, click on "Format" then "Column" then "AutoFit Selection" and the column width will automatically adjust to the widest entry in each column.

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STATE - Select this option if you want to target people or businesses from a particular state (e.g., anyone who lives in the state of Hawaii)

METROPOLITAN AREA (MSA) COMING SOON! - Select this option if you want to target people or businesses from a particular metropolitan area. The MSA is a county or group of counties defined by the US Census Bureau, which identifies urbanized areas including their surrounding suburbs. (e.g., anyone who lives in the Greater New York City area, NY)

COUNTY - Select this option if you want to target people or businesses from a particular county within a certain state (e.g., anyone who lives in Norfolk County, MA)

CITY - Select this option if you want to target people or businesses from a particular city. A city is defined as an aggregate of zip codes identifying an urban area (e.g., anyone who lives in Oakland, CA)

ZIP CODE - Select this option if you want to target people or businesses who share a particular zip code (e.g., anyone with 74820 as their zip code) SELECT FROM A LIST will allow you to narrow down your choice of zip codes by first specifying a state, and then selecting from the zip codes of that state. TYPE IN will allow you to enter in zip codes that have been pre-determined by you.

SCF - Select this option if you want to target people or businesses who share the same first three digits of their zip code (e.g., 76008 and 76043 have the same SCF) TYPE IN will allow you to enter in SCF's which have been pre-determined by you.

RADIUS - Select this option if you want to target people or businesses based on a radius around an address by following these simple steps:

1. Select Radius around Address option and click Next.
2. Enter the street address, city, state, and zip code for your radius search and click Next.
3. A list of possible address matches will appear. Choose the correct address and click Next.
4. A map will appear defaulting to a 3-mile radius around the address you specified. A box containing each of the zip codes within the radius will appear on the right. You may change the size of the radius by entering in a new distance and clicking Change Radius. You may remove all undesired zip codes from your search by highlighting the zip code(s) and clicking Remove. After you’ve made your selections, click Next.
5. You will then be instructed to define your target audience. Once this is completed, a real-time list count will be generated detailing the total number of available prospects based on the parameters you specified.

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1. Highlight the column with Zip Codes in it by clicking on the letter above the column of Zip Codes.
2. On the top toolbar click on "Format" then "Cells".
3. Within the "Number" tab, highlight "Special" from the category field and highlight "Zip Code" and "OK". Zeros should appear in front of any Zip Code that previously had only 4 digits.
4. Click "File" then "Save" to save the format changes.

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How do I target businesses?
After you define your geography, the next step is to identify the type or size of business you are trying to contact. You can pull all businesses with a specific geography, certain types of businesses by SIC Code, or certain sizes of businesses by employee size, sales volume and/or sales growth.

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Help! My available count is too high!
There are two ways to shrink your list. The first is random selection: Suppose you plan on mailing 8,000 prospects this month, but the list selection process yielded 15,000 prospects. By entering in 8,000 in the Desired Order Size box on the Your Order screen, you will get 8,000 prospects randomly selected from the original 15,000. The other way to decrease a list count is to further narrow down your geographic area and/or your selection criteria.

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